Specialized brand focused project.
Jake O’Neill Bikestormz Founder
Jake started an inclusive community of bike riders who take pleasure in the risks of trick bike riding through busy London streets.
LEAF is designed to keep him safe, while still being wild.
D30:
a dilatant liquid with non-Newtonian properties.
D30 is gel-like when stationary but becomes instantly rigid upon impact.
Hi-Vis Kevlar:
a synthetic fiber of high tensile strength treated with phosphorescent paint, used especially as a reinforcing agent in the manufacture of protective gear such as helmets and vests.