Brand identity and packaging for consumer products
Develop a visual identity and packaging system around the product, customer, and sales channel. Define what buyers need to understand before they decide to purchase.
Start a ProjectWhat the work can include
Brand identity
Develop a visual system across logo, typography, color, and graphic elements, with guidance for consistent use.
Packaging concept
Explore format, information hierarchy, visual direction, and the interaction from shelf or delivery through opening.
Production artwork
Develop graphics against confirmed printer or factory dielines and coordinate review of proofs and specifications where included.
Launch applications
Extend the system to product imagery, ecommerce, sales materials, or launch assets as the project scope requires.
How to get started
Packaging can be a dedicated engagement or part of a product development program. Format, quantities, distribution, and production requirements shape the scope.
See the work
Explore public identity work for Russell’s Elevated Electric, or browse the wider branding portfolio.